Charlene, I do have to differ with you about McDonalds vs Wendy's fries. McDonald's IS THE MEASURING stick by which all other fries must measure up to. I tasted Wendy's and they are not quite their. FWIIW my opinion is correct and current
It will be interesting to see if Wendy's new natural cut fries are tweaked over time. They look ok and its fabulous that they are trying to be more healthy with the sea salt, but it does change the taste. Overall, from a marketing perspective I applaud Wendy's for their campaign to tap into the “healthy” trend. Enjoy!
http://www.edwardrecommends.com/ The GREAT Edward
Road trips are the best for Fast Food indulgence. It is amazing how the Fast Food Industry is trying to position themselves as healthy I figure, if I'm going to McDonald's then I'm going to have what tastes good, not what 'is healthy'.
Thanks for sharing some cool marketing funnels with us.