What’s Your Referral Program? Marketing on the Go-Episode2

Asking existing clients or partner businesses to refer your product or service just isn’t good enough to get customers in the door. It’s critical to give those that are referring you ”ready made” details. At a stop over in Oregon, the Inn Keeper at the Super 8 in Coos Bay suggested we eat at the RoundUp Steak House and even though there was a terrific looking menu in the room there was no address or phone number. So needless to say we didn’t eat there. But we did buy into another referal program that gave us all the details we needed to take action. I also had a weird McDonald’s experience – check it out.

Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

This entry was posted on Sunday, January 2nd, 2011 at 7:22 pm and is filed under 3-Step Marketing Model, Marketing on the Go, Step Three - Select a Tactic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Marion

You made an interesting statement about McDonald's staff not wearing name tags, uniforms, etc…and that they were young teens/adults. Is it possible that these individuals have to pay for their uniforms and most of them do not stay long enough in the job to get one. Also was the day your were there a special, no uniform day? Did you ask the young manager why the staff dressed in street clothes? If this is the only McDonald's that allows their staff to dress in street clothes, then McDonald's has nothing to worry. 99% of the rest of the franchise owners are doing their job to keep this one “possible slacker” in business.
The most important thing about franchise food is that it tastes the same, and the question I ask you is did these young people make your meal the way you wanted, and were you served in the prompt and friendly manner.
http://www.charlenebrisson.com/blog Charlene Brisson

Thanks so much for the comments Marion – you have some terrific points. I never asked the McDonald's employees about why they were dressed so casually and I really only noticed it when a McDonald's employee from another store walked up to the register (on the customer side) and she was completely decked out in brand. As McDonald's I would be really displeased with the dressed down look – and I suspect if they are caught, they'd be fined in some way.