http://www.youtube.com/watch?v=aqlKoqnVeXA
Unquestionably Disneyland is one of the world’s top brands. The colossal success created by Walt Disney can be attributed to his steely focus on character representation combined with impeccable standards set for the Disneyland Park “experience” which integrated a pristinely presented fantasy environment backed up by staff that maintained a cheery and helpful disposition under all circumstances.
My last visit to Disneyland was almost two decades ago. Naturally things have changed. I arrived excitedly expecting a mega-infusion of marketing ideas, marketing tactics and tips. What I was met with was an overcrowded theme park with disconnected messaging, inconsistent visuals and abrupt staffers. What a disappointment. A merchandisers paradise – the Disney Corp would be wise to spend as much energy on brand focus so that their revenue doesn’t also erode in the long term.
All the best to your marketing success. Now go get at er!
Charlene Brisson, www.3-StepMarketingPro.com
Tags: 148 Ways to Advertise, 3-Step Marketing Model, 3-Step Marketing Pro, brand, brand erosion, Business Marketing Ideas, Business Marketing Services, Charlene Brisson, Marketing Consultant, Marketing Ideas, Marketing Seminars, Marketing Services, marketing tactics, Marketing Trainer