Unless you get your hands on an incredibly spectacular promo item, chances are the money you spend on that branded pen, flashlight, calculator, drink cosy, letter opener, water bottle or __________ (fill in the blank) will go right into the bottom of a drawer or file 13 with the rest of the promo items your prospect has received in the last year. WHAT A WASTE! And forget tracking ROI – impossible.
There is a way to make your branded swag (promotional items) investment dollars work for you. Leverage them to generate leads … which in turn will deliver measurable results (ROI) … AND prospects which you can then convert into customers. With the holy grail of successful marketing being a responsive qualified list, it’s critical to use every possible opportunity … and one such opportunity can come from your swag.
Watch my latest Marketing on the Go episode here to find out how you can generate ROI from your marketing dollars …
It’s my new rule … don’t proceed if you can’t get a lead. Make it yours and watch your list grow.
All the best to your marketing success. Now … go get at er!
Charlene Brisson, www.3-StepMarketingPro.com
Tags: 3-Step Marketing, 3-Step Marketing Model, 3-Step Marketing Pro, advertising, advertising platforms, best practices, Charlene Brisson, Charlene Brisson Communications, customers, lead, lead generator, leverage, marketing, marketing on the go, promo item, promotional items, return on investment, ROI