Archive for the ‘Marketing on the Go’ Category

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Leverage Promotional Items or FLUSH YOUR MONEY! – Marketing on the Go-Episode 8

Wednesday, October 5th, 2011

Unless you get your hands on an incredibly spectacular promo item, chances are the money you spend on that branded pen, flashlight, calculator, drink cosy, letter opener, water bottle or __________ (fill in the blank) will go right into the bottom of a drawer or file 13 with the rest of the promo items your prospect has received in the last year. WHAT A WASTE! And forget tracking ROI – impossible.

There is a way to make your branded swag (promotional items) investment dollars work for you. Leverage them to generate leads … which in turn will deliver measurable results (ROI) … AND prospects which you can then convert into customers. With the holy grail of successful marketing being a responsive qualified list, it’s critical to use every possible opportunity … and one such opportunity can come from your swag.

Watch my latest Marketing on the Go episode here to find out how you can generate ROI from your marketing dollars …

http://youtu.be/TKaNNoLZnNw

It’s my new rule … don’t proceed if you can’t get a lead. Make it yours and watch your list grow.

All the best to your marketing success. Now … go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

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Posted in 3-Step Marketing Model, Marketing on the Go, Step One - Know Your Customer, Step Three - Select a Tactic, Step Two - Craft a Message | 2 Comments »

Buc-ees billboard campaign delivers best practices-Marketing on the Go Episode 7

Saturday, August 27th, 2011

I love long road trips on highways I’ve yet to travel. I get to see some terrific outdoor billboard campaigns that offer up great ideas and successful advertising best practices that can also be used to create solidly responsive campaigns using other advertising platforms. Nothing like reaching the ideal buying customer with a powerful message that reaches them exactly when they need you most -- that’s the 3-Step Marketing Model!

Here’s a quick video I recorded on a recent road trip as part of my 3-Step Marketing on the Go series where a Buc-ees billboard campaign really caught my eye and provides some valuable business marketing ideas!

http://youtu.be/4n0Qk5u6_3E

All the best to your marketing success. Now … go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

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Posted in 3-Step Marketing Model, Marketing on the Go, Step One - Know Your Customer, Step Three - Select a Tactic, Step Two - Craft a Message | No Comments »

Pillows, Signage, Timing – Marketing on the Go Episode 6

Tuesday, August 2nd, 2011

I’m in Wilcox, Arizona, its HOT and a storm is brewing!  So I pulled over to catch some air and share a few marketing observations on the road.

http://www.youtube.com/watch?v=Yoo1XqlJMxg

What is it that your customers want, need and where are they in their decision making process? If you haven’t done the “customer roll play” lately, you could be missing out on important clues to delivering the right messaging and accomodations that will deliver more sales.  In this episode of Marketing on the Go, I relate my travels to the right timing of your message, the importance of COMPETENT directional signage for a pleasant customer experience which ultimately leads to postive interaction with your company – AND return business!  PLUS … how pillow talk is being used by (some) smart hotels that are listening to their customers.

Enjoy!

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Posted in 3-Step Marketing Model, Marketing on the Go, Step One - Know Your Customer, Step Two - Craft a Message | 3 Comments »

Marketing MashUp-Marketing on the Go Episode 5

Thursday, July 21st, 2011

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to  recognize how important CS is to your marketing strategy.  In addition, I talk about apps, radio sponsorship and a couple of other areas that we should all be thinking about for our marketing success. 

I love to get feedback – so if you have some, please share. 

All the best to your marketing success. Now go get at er!

Charlene Brisson, http://www.3-StepMarketingPro.com

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Posted in Marketing on the Go | 1 Comment »

Disneyland Brand Breakdown – Marketing on the Go Episode 4

Sunday, February 6th, 2011

 

http://www.youtube.com/watch?v=aqlKoqnVeXA

Unquestionably Disneyland is one of the world’s top brands. The colossal success created by Walt Disney can be attributed to his steely focus on character representation combined with impeccable standards set for the Disneyland Park “experience” which integrated a pristinely presented fantasy environment backed up by staff that maintained a cheery and helpful disposition under all circumstances. 

My last visit to Disneyland was almost two decades ago. Naturally things have changed. I arrived excitedly expecting a mega-infusion of marketing ideas, marketing tactics and tips. What I was met with was an overcrowded theme park with disconnected messaging, inconsistent visuals and abrupt staffers. What a disappointment.  A merchandisers paradise – the Disney Corp would be wise to spend as much energy on brand focus so that their revenue doesn’t also erode in the long term.

All the best to your marketing success. Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

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Posted in Marketing on the Go, Step Three - Select a Tactic, Step Two - Craft a Message | 1 Comment »

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