It all starts with how you set up and brand your Fan Page. The two most obvious branding opportunities are your “thumbnail photo” and “page name.”
Here’s how most people brand their Fan Pages – they use their photo or logo and name the page their personal name or business name. Well that’s great if you are a famous person like Tony Robbins or business like Starbucks. But what if you aren’t well known or your business name doesn’t say what you do?
And I should like your Page … because?
Keep it Super Simple
Your goal is to make it as SIMPLE as possible for people to quickly identify with what you have to offer and “like” your page. You ONLY get a couple of seconds to grab attention, so make it count.
Simple Way #1
Write your name and then a definition of what you have to offer. Example: Charlene Brisson (my name), Marketing and Communication Specialist (what I have to offer). Be careful, because once you’ve created your Fan Page name, you can’t change it – so get it right before you start getting too many fans. I had to redo mine three times. If you’re a business and your business name doesn’t spell out what you do – add it to the business name. Here’s a good example of a woman who tells people who she is in her Fan Page name. I can decide immediately if I’m interested in what she can provide me with.
Simple Way #2
Choose the descriptive identifier that will help people decide if you are worth following. If you selected the wrong description when you created your page, oh well – that just means that your name and photo will have to make up for it. I haven’t found a way to change it after the fact.
Simple Way #3
Use a photo that represents the image you want to portray or a bold graphic that is readable and has impact. You can update and change your photo anytime, so if you don’t get it right the first time, try, try again. I LOVE this example from Jennifer Cloake and you can’t miss what Stephen has to offer.
The Good, The Bad and the Unreadable
Here are some Business Fan Page Invites with GOOD graphics.
Here are some Business Fan Page invites with BAD graphics – but GOOD names.
And it all starts with …
Managing your FB fan and friend pages all starts with knowing who your IDEAL customer is – Step One of the 3-Step Marketing Model. Unless you know exactly who your market is, it will be impossible for you to position yourself on FB (or any social media) in a way that will attract the right people that are interested in what you have to offer.
All the best in your marketing success …
Charlene Brisson, 3-Step Marketing Pro