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	<title>The 3-Step Marketing Pro</title>
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	<link>http://charlenebrisson.com/blog</link>
	<description>Blogging on the three marketing principles to build successful strategies.</description>
	<lastBuildDate>Wed, 05 Oct 2011 19:08:11 +0000</lastBuildDate>
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		<title>Leverage Promotional Items or FLUSH YOUR MONEY! &#8211; Marketing on the Go-Episode 8</title>
		<link>http://charlenebrisson.com/blog/2011/10/leverage-promotional-items-or-flush-your-money-marketing-on-the-go-episode-8/</link>
		<comments>http://charlenebrisson.com/blog/2011/10/leverage-promotional-items-or-flush-your-money-marketing-on-the-go-episode-8/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 19:08:11 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step One - Know Your Customer]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[Step Two - Craft a Message]]></category>
		<category><![CDATA[3-Step Marketing]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising platforms]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[Charlene Brisson Communications]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[lead generator]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing on the go]]></category>
		<category><![CDATA[promo item]]></category>
		<category><![CDATA[promotional items]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=308</guid>
		<description><![CDATA[Unless you get your hands on an incredibly spectacular promo item, chances are the money you spend on that branded pen, flashlight, calculator, drink cosy, letter opener, water bottle or __________ (fill in the blank) will go right into the bottom of a drawer or file 13 with the rest of the promo items your [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Outdoor signage-billboard advertising lessons from the road.</title>
		<link>http://charlenebrisson.com/blog/2011/08/billboard-adbest-practices/</link>
		<comments>http://charlenebrisson.com/blog/2011/08/billboard-adbest-practices/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:27:10 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Step One - Know Your Customer]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[Step Two - Craft a Message]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[ad best practices]]></category>
		<category><![CDATA[advertising best practices]]></category>
		<category><![CDATA[bad outdoor ads]]></category>
		<category><![CDATA[billboard advertising]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[Business Marketing Ideas]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[great outdoor ads]]></category>
		<category><![CDATA[ideal buying customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing messaging]]></category>
		<category><![CDATA[marketing tactic]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[outdoor advertising]]></category>
		<category><![CDATA[outdoor signage]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=248</guid>
		<description><![CDATA[Tips on how to create a powerful billboard campaign that gets results. Miles of outdoor signage (billboards) provides a remarkable education for marketers on how to deliver an effective marketing messaging.]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/08/billboard-adbest-practices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buc-ees billboard campaign delivers best practices-Marketing on the Go Episode 7</title>
		<link>http://charlenebrisson.com/blog/2011/08/buc-ees-billboards-campaign/</link>
		<comments>http://charlenebrisson.com/blog/2011/08/buc-ees-billboards-campaign/#comments</comments>
		<pubDate>Sat, 27 Aug 2011 23:53:26 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step One - Know Your Customer]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[Step Two - Craft a Message]]></category>
		<category><![CDATA[3-Step Marketing]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[3-Step MarketingModel]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising platforms]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[billboard advertising]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[Buc-ees]]></category>
		<category><![CDATA[buc-ees billboards]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[ideal buying customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing on the go]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[outdoor signage]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=261</guid>
		<description><![CDATA[This Buc-ees outdoor billboard campaigns offers up great ideas and successful advertising best practices that can also be used to create solidly responsive campaigns using other marketing platforms. Nothing like reaching an ideal buying customer with a powerful message that reaches them exactly when they need you most! ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/08/buc-ees-billboards-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How ethical is your marketing bribe? 10 Tips to make it sing!</title>
		<link>http://charlenebrisson.com/blog/2011/08/ethical-marketing-bribe-to-list-building/</link>
		<comments>http://charlenebrisson.com/blog/2011/08/ethical-marketing-bribe-to-list-building/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 18:59:01 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[Business Marketing Ideas]]></category>
		<category><![CDATA[business marketing tactics and tips]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[ethical bribe]]></category>
		<category><![CDATA[ethical bribe tips]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing Author]]></category>
		<category><![CDATA[marketing ethical bribe]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[marketing speaker]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[Marketing Trainer]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[targeting prospects]]></category>
		<category><![CDATA[webforms]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=241</guid>
		<description><![CDATA[Tired of signing up for free reports, newsletters and email drips that you never have time to read or watch?  If you are, then so are your customers! AND ... that's not ethical! Here are 10 tips on making your marketing ethical bribe sing and deliver results! ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/08/ethical-marketing-bribe-to-list-building/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pillows, Signage, Timing &#8211; Marketing on the Go Episode 6</title>
		<link>http://charlenebrisson.com/blog/2011/08/pillows-signage-timing-marketing-on-the-go-episode-6/</link>
		<comments>http://charlenebrisson.com/blog/2011/08/pillows-signage-timing-marketing-on-the-go-episode-6/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 07:02:27 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step One - Know Your Customer]]></category>
		<category><![CDATA[Step Two - Craft a Message]]></category>
		<category><![CDATA[148 Ways to Advertise]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[Attract Prospects]]></category>
		<category><![CDATA[Business Marketing Ideas]]></category>
		<category><![CDATA[Business Marketing Services]]></category>
		<category><![CDATA[Business Marketing Tactics]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[Marketing Author]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Small Business Marketing Tips]]></category>
		<category><![CDATA[Step one of 3-step marketing model]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=231</guid>
		<description><![CDATA[What is it that your customers want, need and where are they in their decision making process? If you haven't done the "customer roll play" lately, you could be missing out on important clues to delivering the right messaging and accomodations that will deliver more sales. ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/08/pillows-signage-timing-marketing-on-the-go-episode-6/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Marketing MashUp-Marketing on the Go Episode 5</title>
		<link>http://charlenebrisson.com/blog/2011/07/marketing-mashup-marketing-on-the-go-episode-5/</link>
		<comments>http://charlenebrisson.com/blog/2011/07/marketing-mashup-marketing-on-the-go-episode-5/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 06:08:55 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[148 Ways to Advertise]]></category>
		<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[Charlene Brisson Communications]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Marketing Firm]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[Marketing Trainer]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[traditional radio]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=226</guid>
		<description><![CDATA[This Marketing on the Go episode is a MashUp of marketing observations and experiences of Charlene Brisson, 3-Step Marketing Pro as she travels around the United States. Each episode offers marketing business ideas, marketing tips and tactics that every business owner can use. ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/07/marketing-mashup-marketing-on-the-go-episode-5/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Disneyland Brand Breakdown &#8211; Marketing on the Go Episode 4</title>
		<link>http://charlenebrisson.com/blog/2011/02/disneyland-brand-breakdown-marketing-on-the-go-episode-4/</link>
		<comments>http://charlenebrisson.com/blog/2011/02/disneyland-brand-breakdown-marketing-on-the-go-episode-4/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 04:01:18 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[Step Two - Craft a Message]]></category>
		<category><![CDATA[148 Ways to Advertise]]></category>
		<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand erosion]]></category>
		<category><![CDATA[Business Marketing Ideas]]></category>
		<category><![CDATA[Business Marketing Services]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Marketing Seminars]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[Marketing Trainer]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=223</guid>
		<description><![CDATA[Unquestionably Disneyland is one of the world's top brands. Walt Disney's success was in the focus he put on the characters combined with the impeccable standards held up by the park environment and staffers to truly make it the happiest place on earth. Over the years, more than just the brand has eroded. ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/02/disneyland-brand-breakdown-marketing-on-the-go-episode-4/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Natural Cut Fries? Marketing on the Go Episode 3</title>
		<link>http://charlenebrisson.com/blog/2011/01/natural-cut-fries-marketing-on-the-go-episode-3/</link>
		<comments>http://charlenebrisson.com/blog/2011/01/natural-cut-fries-marketing-on-the-go-episode-3/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 07:17:59 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[Step Two - Craft a Message]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=210</guid>
		<description><![CDATA[Charlene Brisson, 3-Step Marketing Pro, Marketing Consultant and Marketing Trainer discusses business marketing ideas on her trip down the U.S. west coast. ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/01/natural-cut-fries-marketing-on-the-go-episode-3/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Referral Program? Marketing on the Go-Episode2</title>
		<link>http://charlenebrisson.com/blog/2011/01/whats-your-referral-program-marketing-on-the-go-episode2/</link>
		<comments>http://charlenebrisson.com/blog/2011/01/whats-your-referral-program-marketing-on-the-go-episode2/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 02:22:35 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[3-Step Marketing Model]]></category>
		<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=200</guid>
		<description><![CDATA[A marketing referral program isn't worth much if you don't have a system behind it that gets the customer to take action. Join Charlene on the road as she talks shares her experience of one referral program that didn't quite cut it and one that did deliver. ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2011/01/whats-your-referral-program-marketing-on-the-go-episode2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dove Candies? Marketing on the Go-Episode 1</title>
		<link>http://charlenebrisson.com/blog/2010/12/marketingonthego1/</link>
		<comments>http://charlenebrisson.com/blog/2010/12/marketingonthego1/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 08:55:37 +0000</pubDate>
		<dc:creator>Charlene Brisson</dc:creator>
				<category><![CDATA[Marketing on the Go]]></category>
		<category><![CDATA[Step Three - Select a Tactic]]></category>
		<category><![CDATA[3-Step Marketing Pro]]></category>
		<category><![CDATA[Business Marketing Tactics]]></category>
		<category><![CDATA[business marketing tactics and tips]]></category>
		<category><![CDATA[Business Marketing Tips]]></category>
		<category><![CDATA[Charlene Brisson]]></category>
		<category><![CDATA[Marketing Author]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Marketing Firm]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Small Business Marketing Tips]]></category>

		<guid isPermaLink="false">http://charlenebrisson.com/blog/?p=190</guid>
		<description><![CDATA[Get out of your comfort zone and check out all of the wild and wonderful marketing tactics that you too may be able to use in your marketing efforts. ]]></description>
		<wfw:commentRss>http://charlenebrisson.com/blog/2010/12/marketingonthego1/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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