3-Step Marketing Pro

Marketing MashUp-Marketing on the Go Episode 5

July 21st, 2011

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to recognize how important CS is to your marketing strategy. In addition, I talk about apps, radio sponsorship and a couple of other areas that we should all be thinking about for our marketing success.

I love to get feedback – so if you have some, please share.

All the best to your marketing success. Now go get at er!

Charlene Brisson, http://www.3-StepMarketingPro.com

Tags: 148 Ways to Advertise, 3-Step Marketing Model, 3-Step Marketing Pro, Charlene Brisson, Charlene Brisson Communications, Marketing Consultant, Marketing Consulting, Marketing Firm, Marketing Ideas, Marketing Services, marketing tactics, Marketing Trainer, Radio, traditional radio
Posted in Marketing on the Go | 1 Comment »

Disneyland Brand Breakdown – Marketing on the Go Episode 4

February 6th, 2011

http://www.youtube.com/watch?v=aqlKoqnVeXA

Unquestionably Disneyland is one of the world’s top brands. The colossal success created by Walt Disney can be attributed to his steely focus on character representation combined with impeccable standards set for the Disneyland Park “experience” which integrated a pristinely presented fantasy environment backed up by staff that maintained a cheery and helpful disposition under all circumstances.

My last visit to Disneyland was almost two decades ago. Naturally things have changed. I arrived excitedly expecting a mega-infusion of marketing ideas, marketing tactics and tips. What I was met with was an overcrowded theme park with disconnected messaging, inconsistent visuals and abrupt staffers. What a disappointment. A merchandisers paradise – the Disney Corp would be wise to spend as much energy on brand focus so that their revenue doesn’t also erode in the long term.

All the best to your marketing success. Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

Tags: 148 Ways to Advertise, 3-Step Marketing Model, 3-Step Marketing Pro, brand, brand erosion, Business Marketing Ideas, Business Marketing Services, Charlene Brisson, Marketing Consultant, Marketing Ideas, Marketing Seminars, Marketing Services, marketing tactics, Marketing Trainer
Posted in Marketing on the Go, Step Three - Select a Tactic, Step Two - Craft a Message | 1 Comment »

Natural Cut Fries? Marketing on the Go Episode 3

January 24th, 2011

http://www.youtube.com/watch?v=fgRUeZBoykA

Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

Posted in 3-Step Marketing Model, Marketing on the Go, Step Three - Select a Tactic, Step Two - Craft a Message | 3 Comments »

What’s Your Referral Program? Marketing on the Go-Episode2

January 2nd, 2011

Asking existing clients or partner businesses to refer your product or service just isn’t good enough to get customers in the door. It’s critical to give those that are referring you ”ready made” details. At a stop over in Oregon, the Inn Keeper at the Super 8 in Coos Bay suggested we eat at the RoundUp Steak House and even though there was a terrific looking menu in the room there was no address or phone number. So needless to say we didn’t eat there. But we did buy into another referal program that gave us all the details we needed to take action. I also had a weird McDonald’s experience – check it out.

Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

Posted in 3-Step Marketing Model, Marketing on the Go, Step Three - Select a Tactic | 2 Comments »