I’m in Wilcox, Arizona, its HOT and a storm is brewing! So I pulled over to catch some air and share a few marketing observations on the road.
What is it that your customers want, need and where are they in their decision making process? If you haven’t done the “customer roll play” lately, you could be missing out on important clues to delivering the right messaging and accomodations that will deliver more sales. In this episode of Marketing on the Go, I relate my travels to the right timing of your message, the importance of COMPETENT directional signage for a pleasant customer experience which ultimately leads to postive interaction with your company – AND return business! PLUS … how pillow talk is being used by (some) smart hotels that are listening to their customers.