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Posts Tagged ‘Marketing Consultant’

Pillows, Signage, Timing – Marketing on the Go Episode 6

Tuesday, August 2nd, 2011

I’m in Wilcox, Arizona, its HOT and a storm is brewing! So I pulled over to catch some air and share a few marketing observations on the road.

http://www.youtube.com/watch?v=Yoo1XqlJMxg

What is it that your customers want, need and where are they in their decision making process? If you haven’t done the “customer roll play” lately, you could be missing out on important clues to delivering the right messaging and accomodations that will deliver more sales. In this episode of Marketing on the Go, I relate my travels to the right timing of your message, the importance of COMPETENT directional signage for a pleasant customer experience which ultimately leads to postive interaction with your company – AND return business! PLUS … how pillow talk is being used by (some) smart hotels that are listening to their customers.

Enjoy!

Tags: 148 Ways to Advertise, 3-Step Marketing Model, 3-Step Marketing Pro, Attract Prospects, Business Marketing Ideas, Business Marketing Services, Business Marketing Tactics, Charlene Brisson, Marketing Author, Marketing Consultant, Marketing Consulting, Marketing Ideas, Small Business Marketing Tips, Step one of 3-step marketing model, target market, target marketing
Posted in 3-Step Marketing Model, Marketing on the Go, Step One - Know Your Customer, Step Two - Craft a Message | 3 Comments »

Marketing MashUp-Marketing on the Go Episode 5

Thursday, July 21st, 2011

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to recognize how important CS is to your marketing strategy. In addition, I talk about apps, radio sponsorship and a couple of other areas that we should all be thinking about for our marketing success.

I love to get feedback – so if you have some, please share.

All the best to your marketing success. Now go get at er!

Charlene Brisson, http://www.3-StepMarketingPro.com

Tags: 148 Ways to Advertise, 3-Step Marketing Model, 3-Step Marketing Pro, Charlene Brisson, Charlene Brisson Communications, Marketing Consultant, Marketing Consulting, Marketing Firm, Marketing Ideas, Marketing Services, marketing tactics, Marketing Trainer, Radio, traditional radio
Posted in Marketing on the Go | 1 Comment »

Disneyland Brand Breakdown – Marketing on the Go Episode 4

Sunday, February 6th, 2011

http://www.youtube.com/watch?v=aqlKoqnVeXA

Unquestionably Disneyland is one of the world’s top brands. The colossal success created by Walt Disney can be attributed to his steely focus on character representation combined with impeccable standards set for the Disneyland Park “experience” which integrated a pristinely presented fantasy environment backed up by staff that maintained a cheery and helpful disposition under all circumstances.

My last visit to Disneyland was almost two decades ago. Naturally things have changed. I arrived excitedly expecting a mega-infusion of marketing ideas, marketing tactics and tips. What I was met with was an overcrowded theme park with disconnected messaging, inconsistent visuals and abrupt staffers. What a disappointment. A merchandisers paradise – the Disney Corp would be wise to spend as much energy on brand focus so that their revenue doesn’t also erode in the long term.

All the best to your marketing success. Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

Tags: 148 Ways to Advertise, 3-Step Marketing Model, 3-Step Marketing Pro, brand, brand erosion, Business Marketing Ideas, Business Marketing Services, Charlene Brisson, Marketing Consultant, Marketing Ideas, Marketing Seminars, Marketing Services, marketing tactics, Marketing Trainer
Posted in Marketing on the Go, Step Three - Select a Tactic, Step Two - Craft a Message | 1 Comment »