Posts Tagged ‘Marketing Services’

Marketing MashUp-Marketing on the Go Episode 5

Thursday, July 21st, 2011

As I continue my travels around the United States, I’ve had a number of marketing experiences and observances that I love to share with other business owners and marketing professionals. In this episode of 3-Step Marketing on the Go I share an incident with “poor” customer service and “fabulous” customer service and to  recognize how important CS is to your marketing strategy.  In addition, I talk about apps, radio sponsorship and a couple of other areas that we should all be thinking about for our marketing success. 

I love to get feedback – so if you have some, please share. 

All the best to your marketing success. Now go get at er!

Charlene Brisson, http://www.3-StepMarketingPro.com

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Posted in Marketing on the Go | 1 Comment »

Disneyland Brand Breakdown – Marketing on the Go Episode 4

Sunday, February 6th, 2011

 

http://www.youtube.com/watch?v=aqlKoqnVeXA

Unquestionably Disneyland is one of the world’s top brands. The colossal success created by Walt Disney can be attributed to his steely focus on character representation combined with impeccable standards set for the Disneyland Park “experience” which integrated a pristinely presented fantasy environment backed up by staff that maintained a cheery and helpful disposition under all circumstances. 

My last visit to Disneyland was almost two decades ago. Naturally things have changed. I arrived excitedly expecting a mega-infusion of marketing ideas, marketing tactics and tips. What I was met with was an overcrowded theme park with disconnected messaging, inconsistent visuals and abrupt staffers. What a disappointment.  A merchandisers paradise – the Disney Corp would be wise to spend as much energy on brand focus so that their revenue doesn’t also erode in the long term.

All the best to your marketing success. Now go get at er!

Charlene Brisson, www.3-StepMarketingPro.com

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Posted in Marketing on the Go, Step Three - Select a Tactic, Step Two - Craft a Message | 1 Comment »